In time for the holiday season this year, Red Robin Gourmet Burgers and Brews launched 'A Year of YUMMM' packages, giving burger lovers the chance to get their hands on one of their favorite foods all year long.
For one day only, Red Robin offered 10,000 gift cards to consumers, which will provide access to 12 months of Red Robin burgers for $99. Each month, those who purchased a card will have a $15 credit delivered via email on the first of each month" that can be redeemed for a burger in-store. Since the promotion is valued at $180 and provides a discount, all 10,000 of the Year of YUMMM cards sold out quickly.
Like Red Robin, other eateries like Olive Garden have experimented with this idea of offering gift cards that may be redeemed for food and special offers over the course of a year.