Red Robin's 'Year of Yummm' Provides 12 Months of Burgers for $99
Laura McQuarrie — December 5, 2017 — Lifestyle
References: redrobin & restaurantmagazine
In time for the holiday season this year, Red Robin Gourmet Burgers and Brews launched 'A Year of YUMMM' packages, giving burger lovers the chance to get their hands on one of their favorite foods all year long.
For one day only, Red Robin offered 10,000 gift cards to consumers, which will provide access to 12 months of Red Robin burgers for $99. Each month, those who purchased a card will have a $15 credit delivered via email on the first of each month" that can be redeemed for a burger in-store. Since the promotion is valued at $180 and provides a discount, all 10,000 of the Year of YUMMM cards sold out quickly.
Like Red Robin, other eateries like Olive Garden have experimented with this idea of offering gift cards that may be redeemed for food and special offers over the course of a year.
For one day only, Red Robin offered 10,000 gift cards to consumers, which will provide access to 12 months of Red Robin burgers for $99. Each month, those who purchased a card will have a $15 credit delivered via email on the first of each month" that can be redeemed for a burger in-store. Since the promotion is valued at $180 and provides a discount, all 10,000 of the Year of YUMMM cards sold out quickly.
Like Red Robin, other eateries like Olive Garden have experimented with this idea of offering gift cards that may be redeemed for food and special offers over the course of a year.
Trend Themes
1. Year-long Gift Cards - The trend of offering year-long gift cards provides a unique opportunity for businesses to create recurring revenue streams and build customer loyalty.
2. Subscription Dining - The rise of subscription dining services, like Red Robin's 'Year of YUMMM', opens up possibilities for restaurants to attract and retain customers through exclusive menu offerings and discounts.
3. Discounted Bundles - Discounted bundles, such as the $99 Year of YUMMM card, disrupt traditional pricing models and incentivize consumers to make a larger upfront purchase in exchange for long-term value.
Industry Implications
1. Restaurant - Red Robin's 'Year of YUMMM' highlights opportunities for restaurants to create innovative subscription-based models that incentivize customer loyalty and generate predictable revenue.
2. Hospitality - The concept of year-long gift cards can be extended to hotels and resorts, providing customers with discounted rates and special perks throughout the year.
3. Retail - Retailers can leverage the trend of year-long gift cards to offer exclusive discounts, early access to new products, and personalized shopping experiences.
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