The Year 2050 Infographic ingeniously lays out a vision for how life on earth could potentially look in 40 years' time. The infographic is based on two surveys that were conducted -- one in May 1999 and the other in April 2011.
One of the striking points of the Year 2050 Infographic when comparing the two survey dates is that general optimism about the future is on the decline. Another interesting point is that the April 2011 group believes that the future will be more affordable than its counterpart.
Implications - Youth consumers are fixated on representations of the future in all of its various forms. This stems from representations of the future that they have seen in popular media. Companies should be forward-looking in their campaigns and design.
Why This Trend Is Growing
- Declining Future Optimism
- Companies should consider developing products and services that address the decreasing optimism about the future.
- Affordable Future
- Opportunities exist to create affordable innovations that meet the expectations of consumers who believe the future will be more affordable.
- Youth-focused Future
- Businesses should cater to the interests and desires of youth consumers who are fixated on representations of the future.
Industries Being Reshaped
- Technology
- Innovations in technology can play a crucial role in shaping a more affordable and optimistic future.
- Media and Entertainment
- The media and entertainment industries should provide positive and forward-looking representations of the future to align with consumer expectations.
- Marketing and Advertising
- Marketing and advertising campaigns should adopt a forward-looking approach to resonate with youth consumers who are fascinated by the future.
