'Yeah Pussy' the brainchild of Gee Magree, a Sydney-based DJ and producer who has been working since the age of 18.
This latest project, a line of merchandise, is intended for what Magree refers to as her "Pussy Posse." It turns out, she's been cultivating an army of "bad babes and fly sons who aren't afraid to take over the dance floor while I am DJ[ing]." In other words, the Pussy Posse is a playful, mischievous and lively gang that embraces their sexuality wholeheartedly.
The campaign for Yeah Pussy was shot by Mark Hunter, otherwise known as The Cobra Snake, and features Posse members such as Sam Black, Sahara Ray, Alana Pallister, Bec Bunz and Magree herself. Above and beyond anything else, the girls look like they're having an amazing time!
What's Driving This Trend
- Empowerment Merchandise
- Disruptive innovation opportunity: Create merchandise that promotes empowerment and embraces individuality.
- Inclusive Branding
- Disruptive innovation opportunity: Develop branding strategies that cater to diverse and inclusive groups, creating a sense of belonging.
- Playful Campaigns
- Disruptive innovation opportunity: Design campaigns that evoke playful and joyful experiences for target audiences.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Introduce clothing lines that celebrate individuality and promote positive body image.
- Entertainment
- Disruptive innovation opportunity: Create interactive experiences and events that empower and embrace diverse groups.
- Music
- Disruptive innovation opportunity: Collaborate with DJs and producers to create music that encourages self-expression and celebrates sexuality.
