The term "urban jungle" can be extended beyond the infrastructure and into the treatment of city streets, which is exactly the premise behind this Yamaha scooter campaign. The print ads' taglines clearly suggest that, "Some make a jungle of the road," but a solution is offered to end such wild driving.
These animated advertisements offer motorists a chance to upgrade their wheels and their skills on asphalt. Yamaha Motorcycles Costa Rica's latest promotion sells scooters to consumers, but prepares them for the savage streets with free driving lessons.
Made by the Smart ad agency of San Jose, this Yamaha scooter campaign aims to improve highways so that one will never encounter a road rage gorilla, a gorilla applying makeup, or a rhinoceros on his cellphone.