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 - Jan 24, 2008   Updated: Apr 7 2011
References: nytimes & gizmodo
The Yamaha BODiBEAT's sensor measures your pulse and selects music to match it or choose Fitness mode (one of four preset modes) and it will guide you through a musical workout up to aerobic to a cool-down. The 512 MB device also lets you manage your musical workouts using your PC and the web.

Implications - In a health-conscious society, gadgets created to be used with fitness activities go flying off the shelves. Most people want to have fit and healthy lifestyles, but putting in the time and effort can feel like a drag. Sports brands that can create products that add a sense of entertainment to dull exercising activities will have consumers running to to the stores to buy them.