adidas released a futuristic design sneaker called the Y-3 Itogo from its Y-3 line. Japanese designs inspire the sneaker in footwear, which regularly feature future-like aesthetics onto them. Y-3 is an ongoing collaboration between prominent Japanese designer Yohji Yamamoto and adidas, and the designer's signature is featured on the bottom of the sneaker.
A standout feature that this futuristic sneaker has is that its Primeknit upper is stitched and supported by two thick straps instead of utilizing glue. The sneaker contains a gum outsole and interchangeable midsoles, which can be switched out for various comfort level options. The options include a Lightstrike iteration or a BOOST option. Additionally, there is special branding placed on the straps of this sneaker. The Y-3 Itogo is available for $600.
Image Credit: adidas
Key Themes Behind This Trend
- Futuristic Footwear
- Opportunity for footwear companies to collaborate with fashion designers to release sneakers with unique aesthetics and advanced engineering.
- Customizable Midsoles
- Opportunity for footwear companies to offer customizable midsoles for consumers to customize and change for their desired comfort level.
- Sustainable Footwear
- Opportunity for footwear companies to incorporate sustainable materials in their designs and manufacturing processes to mitigate environmental impact.
Where This Applies
- Fashion
- Opportunity for fashion companies to explore collaborations with sportswear brands, incorporating unique designs to stand out amongst competitors.
- Sportswear
- Opportunity for sportswear companies to incorporate customizable technology and sustainable materials that enhance performance, while being environmentally conscious.
- Manufacturing
- Opportunity for manufacturing companies to incorporate innovative production techniques and sustainable materials in their manufacturing process.
