The Xiaomi Mi Laptop Air has been unveiled by the technology brand as its newest flagship computer that will provide consumers with access to impressive features without the high price tag that comes with many other options on the market.
The laptop features an all-metal enclosure that weighs in at 1.3 kilograms and is outfitted with a Full HD display that has a narrow bezel to maximize screen space. The unit boasts an 8th generation Intel Core processor, 8GB of RAM, a 256GB SSD and a GeForce MX150 graphics chipset, which rounds it off as being ideal for business and leisure computing.
The Xiaomi Mi Laptop Air will come preloaded with Windows 10 Home Edition and will retail in Europe for €899.99.
What's Driving This Trend
- Affordable Metal-encased Laptops
- There is an opportunity for brands to offer premium features in mid-range laptops by using metal enclosures. This is ideal for price-sensitive consumers looking for durability and style.
- Thin-bezel Displays
- The use of thin-bezel displays maximizes screen space, giving consumers a better viewing experience. Companies can take this trend and push for even thinner displays to capitalize on this market niche.
- Powerhouse Laptops at Mid-range Prices
- By using 8th generation Intel Core processors, decent graphics chipsets, and a reasonable amount of RAM/storage, brands can launch powerful laptops with mid-range prices that appeal to business and leisure computing markets.
Who This Affects Most
- Computer Hardware Industry
- Brands in this industry can take advantage of the shift in consumer demand for affordable laptops with premium features through the use of innovative hardware designs and materials.
- Electronics Retail Industry
- Retailers of electronics can benefit from the increasing demand for mid-range laptops that have the same features and style as premium ones, by offering the latest devices and facilitating their availability to their customers.
- Gaming Industry
- The trend towards thin-bezel displays and decent graphics chipsets provides opportunities for the gaming industry to offer gamers high-quality gaming experience in lighter and more mobile laptops.
