Comcast Released a Commercial Showcasing Its Quick Internet Service
Bryce Mason — May 11, 2022 — Marketing
References: thedrum
Comcast recently released a commercial showcasing its Xfinity internet service. The advertisement features actor Ed Helms, boxer Evander Holyfield, and content creator FaZe Swagg.
The company promises "unbeatable" quickness, connectivity, and internet security in the star-studded teaser. In the easygoing commercial, you can see Helms riding a cheetah, comparing the Xfinity Internet speed to cheetah-fast speeds.
The unparalleled connectivity that allows 100 devices to connect simultaneously is compared to monster-slaying bandwidth and superior security. The advantageous features of Comcast wifi enable Helms to act as many of the characters he plays in films in this commercial.
"America's favorite best friend, Ed Helms, perfectly embodies the spirit of supersonic WiFi and how with Xfinity Internet, anyone can be unbeatable. We thought let's put our Supersonic WiFi in the hands of a relatable guy like Ed," said Sophie Ahmad, executive vice-president at Comcast Cable.
Image Credit: Comcast
The company promises "unbeatable" quickness, connectivity, and internet security in the star-studded teaser. In the easygoing commercial, you can see Helms riding a cheetah, comparing the Xfinity Internet speed to cheetah-fast speeds.
The unparalleled connectivity that allows 100 devices to connect simultaneously is compared to monster-slaying bandwidth and superior security. The advantageous features of Comcast wifi enable Helms to act as many of the characters he plays in films in this commercial.
"America's favorite best friend, Ed Helms, perfectly embodies the spirit of supersonic WiFi and how with Xfinity Internet, anyone can be unbeatable. We thought let's put our Supersonic WiFi in the hands of a relatable guy like Ed," said Sophie Ahmad, executive vice-president at Comcast Cable.
Image Credit: Comcast
Trend Themes
1. Superior Internet Connectivity - The Xfinity Internet's reliable and parallel connectivity that allows up to 100 devices to establish a connection at the same time points to a trend towards hyper-connected households and workplaces where the concept of Internet of Things (IoT) devices is prevalent.
2. Fast and Secure Connection - The advertisement highlights the importance of quick and protected internet connectivity through comparing the speed and security features to a cheetah and a fortress, respectively, which paves the way towards a trend for secure and faster internet connectivity.
3. Celebrity Endorsements for Internet Services - The use of pop culture icons, such as actors, boxers, and content creators, in advertisements to promote internet services reveals a trend towards innovative promotion and collaboration opportunities with pop culture influencers who have a massive following in digital communities.
Industry Implications
1. Telecommunications - The development of superior connectivity and faster internet speeds suggests opportunities for telecommunications companies to create innovative products and services that offer customers a fast, reliable and very secure connection.
2. Entertainment Industry - The celebrity endorsements in the advertisement open up avenues for collaboration with well-known figures in the entertainment industry such as actors and content creators, highlighting the potential disruption of the relationship between internet services and the entertainment industry.
3. Home Automation Industry - The trend towards increasing connectivity through the use of various electronic/smart devices in homes offers an opportunity for home automation industry players to leverage this by designing delivery systems that can sufficiently support internet connection to several devices at once.
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