Automatic Wandering Hand Timepieces

The Xeric Scrambler Has a Unexpectedly Intriguing Display

The Xeric Scrambler timepiece is a limited-edition wandering hour watch for consumers looking to enjoy an eye-catching design on their wrist. The watch maintains a three-armed design that is often reserved for high-end luxury timepieces and will shift throughout the day according to the time. This achieves an intriguing functionality that is artistic yet effective to keep time in a decidedly ethereal manner.

The Xeric Scrambler timepiece is powered by the brand's proprietary automatic wandering hour movement that doesn't require batteries and will never stop working when it's worn. The watch is being launched as part of a Kickstarter campaign where consumers can pledge for one for as little at $679. The watch features design cues taking from vintage accessories from the 1970s.

Wandering Hour Watches
Opportunity to create high-end, limited-edition wandering hour watches with intriguing artistic designs.
Automatic Movement Timepieces
Opportunity to develop proprietary automatic movement technology for watches that doesn't require batteries.
Vintage-inspired Accessories
Opportunity to create and market vintage-inspired timepieces and accessories with unique design characteristics.

Industries Being Reshaped

Luxury Watchmaking
Opportunity for luxury watchmaking companies to innovate and incorporate new timekeeping technologies and artistic designs.
Crowdfunding
Opportunity for crowdfunding platforms to support the launch of premium, limited-edition watch collections.
Accessories Retailing
Opportunity for retailers to feature vintage-inspired timepieces and accessories with unique design cues in their product mix.
SCORE
4.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 52%
Freshness 14%

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