Insta360 launched a new X3 firmware update for its recently released X3 camera system. While the update includes a long list of new features, some of the highlights include the ability to pre-record footage, allowing for retroactive capturing of video before the recording button is hit. This feature can capture either 15 or 30 seconds of footage based on the selected mode.
One other noteworthy feature is Me Mode, which has been updated to support 24, 25, and 30 frames per second in video. This mode helps automatically track the subject of the video, keeping the target in frame during intense action. The other mode Insta360 upgraded during this firmware update is 360 Mode, which now supports a maximum of 4k 30fps or 3k 100fps.
Lastly, Insta360 noted that it had upgraded its AI editing algorithm and its auto-frame functionality with this update.
Image Credit: Insta360
What Makes This Trend Stand Out
- Pre-recorded Footage
- The ability to pre-record footage before the recording button is hit presents an opportunity for camera manufacturers to reduce missed shots and increase efficiency for content creators.
- Improved Tracking Technology
- Updates in tracking technology like the Me Mode feature can improve the ability for cameras to follow and capture fast-moving subjects, creating new opportunities for sports and action-focused industries.
- AI Editing and Auto-framing
- Updates to AI editing algorithms and auto-frame functionality can streamline and optimize the post-production process, leading to potential cost savings and increased output for content creators.
Sectors Adopting This
- Photography and Videography
- New firmware updates and technology in camera systems present disruptive innovation opportunities for the photography and videography industries to improve the way they capture and edit content.
- Sports Broadcasting
- Improved tracking technology in camera systems presents an opportunity for sports broadcasters to capture fast-moving action with greater clarity and precision.
- Content Creation
- Updates to camera systems' auto-framing and AI editing capabilities present an opportunity for content creators across various industries to optimize their post-production process and increase output.
