The Wunderkind Fall/Winter 2010/11 Campaign is sure to get your attention. For the upcoming season, this brand has gone in an unconventional direction by challenging the norms of beauty. They achieve this by breaking the pop culture stereotype and featuring an older women alongside a young male.
The German brand was created by Wolfgang Joop, and even though it's a fairly young brand, it's noted by many people. This advertorial is only a preview of the upcoming campaign, and I personally can't wait to see the rest. Be sure to check out the gallery for a closer look.
What Makes This Trend Stand Out
- Breaking Pop Culture Stereotypes
- Incorporating unconventional beauty standards in campaigns to break free from traditional norms.
- Inclusion in Fashion
- Promoting diversity and inclusivity in fashion by featuring older models.
- Challenging Ageism
- Challenging societal norms around aging and beauty by featuring older models in fashion ads.
Sectors Adopting This
- Fashion
- Fashion brands can incorporate older models in their campaigns to promote body positivity and inclusivity.
- Advertising
- Advertising agencies can create campaigns that challenge ageism and promote diversity and inclusivity.
- Marketing
- Brands can market their products or services by breaking free from traditional advertising norms and incorporating non-traditional models.
