Creepily Perfect Twin Editorials

Ben Weller Shot for WSJ Magazine Spring/Summer 2014

This innocent all-white WSJ Magazine Spring/Summer 2014 fashion editorial makes collegiate look cool.

Fashion photographer Ben Weller captures two beautiful models with his lens. Matilda Lowther and Charlotte Wiggins are styled to look very much alike. They both have dark brown hair that is pulled back and the sides and parted in the middle. On their faces, brown eye shadow accentuates their eyes and nude lipstick gives a fresh effect.

All the clothing and accessories in this WSJ Magazine Spring/Summer 2014 style story are completely white. Collared clothing and sweet skirts make a feminine and preppy effect. The all-white makes the two look innocent, but the perfect crispness make them seem a little sinister. They almost look like they could be the two twin girls from 'The Shinning,' if they had grown up and weren't murdered by their father.

All-white Fashion
There is an opportunity for brands to innovate in the fashion industry by creating all-white collections that evoke a sense of innocence with a hint of mystery.
Matched Pair Styling
Stylists can explore the trend of creating matching looks for models or individuals to create a visually cohesive and impactful aesthetic.
Innocent Yet Sinister
There is room for experimentation in the fashion industry by playing with contrasting elements, such as innocence and sinister undertones, to create unique and captivating editorials.

Who This Affects Most

Fashion
The fashion industry can take advantage of the all-white fashion trend, creating new collections that appeal to consumers looking for clean and minimalistic aesthetics.
Photography
Photographers can explore the trend of matched pair styling, creating visually powerful images that tell a story through the matching looks of their subjects.
Magazine Publishing
Magazines can tap into the trend of innocent yet sinister fashion editorials, creating visually striking spreads that pique readers' curiosity and captivate their attention.
SCORE
3.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 43%
Freshness 8%