The Wrangler AW 2011 lookbook presents some classic pieces for the season. Skinny jeans, loose sweaters and girly button ups all fit into the basic wardrobe investment category.
In typical winter hues of black, gray and beige, these pieces could easily be reworked for a spring-ready outfit. The light colored knits pair perfectly with denim bottoms. The Wrangler AW 2011 features a relaxed style and denim staples.
Implications - Consumers are constantly on the lookout for high-quality staple items and products. A business that is able to create such products while maintaining an updated or contemporary aesthetic will appeal to a wide range of consumers. The more effort a business puts into refining and enhancing everyday necessities used by large numbers of consumers, the more it will benefit.