According to recent reports, this fall and winter season is expected to have an above-average number of storms, and to combat the upcoming weather, Hush Puppies debuted the water-resistant 'WorryFree' collection. The new series is available for both men and women in both leather and suedes. The women's styles include the elevated Bailey Chukka and the sophisticated Hadley, while the men's offerings include the rugged Detroit.
As its name suggests, the WorryFree boot collection features leading technology, dubbed WorryFree, repels water, dirt, coffee, and more – keeping your shoes dry in and out. Plus, the shoes boast Bounce footbed technology provides energy rebound and retains its cushioning for long-lasting comfort.
The new Hush Puppies WorryFree collection will appeal to the modern consumer looking to tackle their day in style, without having "to choose between dry feet and style." Consumers can get their hands on these new form-meets-function shoes online and in stores, with prices ranging between $100 to $130.
Key Themes Behind This Trend
- Water-resistant Footwear
- Opportunity to develop innovative materials and technologies that repel water and dirt for all types of footwear.
- Hybrid Style
- Chance to create fashionable footwear that combines style with functionality for the modern consumer.
- Sustainable Footwear
- Potential to design environmentally-friendly shoes that offer both water resistance and comfort.
Where This Applies
- Footwear Manufacturing
- Industry can explore new manufacturing techniques to produce water-resistant and stylish footwear.
- Outdoor Retail
- Opportunity for retailers to cater to increased demand for weather-proof footwear due to changing weather patterns.
- Textile Technology
- Textile industry can develop advanced materials and coatings for water-resistant and durable footwear.
