A great way to attract the viewers for a menswear collection is to get a lovely lady in the campaign and that's exactly what the Wormland Fall/Winter 2011 campaign did. The ad campaign has a few intimate photos of the couple posing away like 'Mr and Mrs. Smith.'
The campaign features models Kerri-Lee Miller and Brad Kroenig dressed to impress in some of Wormland's cozy fashionista fabrics. Lensed by Koray Birand, Brad Kroenig is snapped in dapper suits, bad boy jackets and some seriously stylish shades. Kerri-Lee Miller, on the other hand, poses in sassy dresses and five-inch stilettos. The overall shoot is just the perfect package that will feed on viewer attention.
So if any of you want a seriously style-savvy wardrobe for yourself or for your guy, the Wormland Fall Winter 2011 collection is just what you would love.
Key Themes Behind This Trend
- Intimate Fashion Campaigns
- Using intimate photography in fashion campaigns can attract viewer attention.
- Gender-bending Fashion
- Featuring a male model in traditionally 'masculine' styles and a female model in traditionally 'feminine' styles can appeal to a broader audience.
- Fashionista Fabrics
- Using cozy and stylish fabrics in menswear collections can attract attention from style-savvy consumers.
Where This Applies
- Fashion
- The fashion industry can take advantage of the opportunity to use intimate photography and gender-bending fashion to appeal to a broader audience.
- Retail
- Retailers can offer menswear collections that feature cozy and stylish fabrics to attract style-savvy customers.
- Photography
- Photographers can specialize in intimate photography for fashion campaigns.
