Don't look down! At 764 feet the world's highest commercial bungee jump isn't for those with a fear of heights. It's situated at the top of Macau Tower, the 10th tallest tower in the world.
This is extreme bungee jumping at an unreal level. Talk about an adrenaline rush!
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Implications - Immersed in a digital world, consumers have devalued material possessions in favor of experiences that they can share with friends and family. Atypical experiences make consumers feel like they are unique snowflakes. Companies should consider ways in which they can accentuate the uniqueness of their consumers.