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Canine Superfan Posters

These Unbearably Cute Posters Depict Pet Dogs as World Cup Superfans

— July 4, 2014 — Lifestyle
World Cup superfans come in all ages, shapes and sizes. They include people from all walks of life, living in every corner of the globe. They also include pets! Now, there's a whole gallery of posters showing pets dressed up in World Cup team attire. The gallery was put together by pet photo-sharing and social media app Klooff.

The galleries show Klooff users' pets decked out in team jerseys and colors, and include captions that act as a rallying cry for each particular team. Pet-owners' decisions to dress up their pets as World Cup superfans is testament not only to their love of soccer, but also their desire to include their pets in their everyday lives.

Klooff co-founder Jane Chung says dressing up pets in team attire is a unique way for people to show their World Cup affiliation:

Somehow a dog wearing a blue wig cheering on Argentina is a lot more hilarious than a human. Our culture loves to anthropomorphize pets, and World Cup is just the fun occasion to do so.
Trend Themes
1. Pet Fashion - The trend of dressing up pets in team attire for special events like the World Cup presents an opportunity for the pet fashion industry to create unique and stylish outfits for pets.
2. Social Media Pet Influencers - The popularity of these cute pet posters on social media platforms like Klooff highlights the potential for pet-related social media accounts to become influencers and collaborate with brands for promotional opportunities.
3. Sports-themed Pet Products - The demand for sports-themed pet products, such as jerseys and accessories, is growing as pet owners look for ways to include their furry friends in their favorite sports events.
Industry Implications
1. Pet Fashion Industry - The pet fashion industry can capitalize on the trend of dressing up pets in team attire by creating a wide range of fashionable and team-specific outfits for pets.
2. Social Media Marketing Industry - The popularity of pet-related content on social media platforms like Klooff creates opportunities for the social media marketing industry to partner with pet influencers to promote brands and products.
3. Pet Product Industry - The pet product industry can develop a range of sports-themed products, such as team jerseys, toys, and accessories, to cater to the growing demand of pet owners who want to involve their pets in sports events.
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