Indulge in a new pair of artisan shades this year and go for the new Fifty/Fifty Acetate Collection from wooden sunglasses guru Shwood.
The Oregon-based label experiments with looks and materials while keeping the wooden glasses true to their classic silhouette. Made from nature and made for adventure, the new Fifty/Fifty collection was designed to come along with you no matter where you end up.
The shades are all about mixing style and utility. "Each detail has been painstakingly considered to give you the highest level of quality. Top-of-the-line Mazzucchelli acetate (a renewable, plant-based plastic) is paired with Optics by Carl Zeiss lenses," says the wooden sunglasses label.
Paying homage to Shwood’s classic wooden frames eyewear, the Fifty/Fifty Acetate Collection comes in three old-school silhouette.
What's Driving This Trend
- Artisan Shades
- Disruptive innovation opportunity: Create a line of sustainable and stylish artisan shades using alternative materials like wood or recycled plastic.
- Nature-inspired Eyewear
- Disruptive innovation opportunity: Develop a collection of sunglasses that incorporate natural elements and materials, such as bamboo or stone, for a unique and eco-friendly eyewear option.
- Mixing Style and Utility
- Disruptive innovation opportunity: Design sunglasses that combine fashion-forward aesthetics with high-performance features, such as polarized lenses, adjustable frames, and durable materials, to appeal to adventure-seekers.
Who This Affects Most
- Eyewear
- Disruptive innovation opportunity: Revolutionize the eyewear industry by exploring sustainable materials, incorporating unique designs, and combining fashion and function in new and exciting ways.
- Fashion Accessories
- Disruptive innovation opportunity: Create a range of eco-friendly fashion accessories, including sunglasses, that not only enhance personal style but also promote sustainability and ethical manufacturing processes.
- Outdoor Gear
- Disruptive innovation opportunity: Develop adventure-ready accessories like sunglasses that are designed to withstand rugged environments, provide optimal performance, and cater to the needs of outdoor enthusiasts.
