The trouble with most wearable technology is not how it works, but how it looks; enter the Withings Activite watch. Instead of looking like a piece of technology that is wearable, it is an accessory that happens to be capable of tracking fitness as well as telling the time. Instead of making smartwatches look smart, the Withings Activite design focuses on the 'dumb' watches of yesteryear that people continue to wear on an everyday basis.
Chic and contemporary with a leather wristband, the Withings Activite watch indicates people's daily activity goals by way of a smaller second hand often associated with another timezone. The subtlety doesn't end there. Withings Activite can also connect via Bluetooth to an accompanying iOS and Android Health Mate app to convert the tracked movements into calories burned, steps taken and more.
Why This Trend Is Growing
- Disguised Wearables
- Disruptive innovation opportunity: Design wearable technology that blends seamlessly with everyday fashion.
- Hidden Features
- Disruptive innovation opportunity: Create products that have multiple functions, but keep them discreet to maintain simplicity.
- Analog-inspired Technology
- Disruptive innovation opportunity: Merge advanced technology with classic design elements to offer a unique combination of the past and the future.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Collaborate with tech companies to create functional yet fashionable wearable technology.
- Consumer Electronics
- Disruptive innovation opportunity: Create devices that have multiple uses but do not sacrifice design and aesthetics.
- Watchmaking
- Disruptive innovation opportunity: Integrate technology into traditional watchmaking to enhance functionality while retaining the classic design.
