'Flower Balm' is a unique product from Winky Lux that takes the form of a clear salve that reacts to one's individual pH levels to create a unique pink lip stain shade. Each Flower Balm is embedded with a real chrysanthemum in vibrant colors like blue, green and yellow, although these do not reflect the rosy colors created by the lip products.
The clear lip product itself is scented with coconut and comes packaged in a small-size two-color tube that resembles a pill capsule when it is completely closed up.
As well as being drawn to this product for its highly personalized shades, beauty consumers will be intrigued by its novel packaging and unusual floral design, which makes it both incredibly photographic and easy to share with other consumers.
Key Themes Behind This Trend
- Personalized Beauty Products
- There is an opportunity in the beauty industry to create personalized products like Winky Lux's 'Flower Balm' which reacts to one's individual pH levels to create a unique shade.
- Flower-infused Cosmetics
- Beauty brands can ride the trend of flower-infused cosmetics by incorporating real flowers like chrysanthemums in their products just like Winky Lux's Flower Balm.
- Innovative Packaging Design
- Developing innovative packaging designs, like the pill capsule-inspired tube used by Winky Lux's Flower Balm, can set beauty products apart from competitors and attract consumers.
Where This Applies
- Beauty Industry
- The beauty industry can ride the trend of personalized beauty products and floral-infused cosmetics to differentiate themselves from competitors and provide unique offerings to consumers.
- Flower Industry
- Incorporating flowers like chrysanthemums in beauty products presents an opportunity for the flower industry to expand and collaborate with the beauty industry.
- Packaging Industry
- Beauty brands can collaborate with packaging companies to create innovative packaging designs to differentiate their products and attract consumers.
