The DEW x Hooters Wingman Weekend Sweepstakes will launch on June 1 to celebrate the first ever Wingman Wednesday. Fans can wash down their boneless wings with a cold MTN DEW in a collectible "wingman cup." While the BOGO deal is only good today, the MTN DEW commemorative cup will be available until July 23.
Fans can enter the DEW x Hooters Wingman Weekend Sweepstakes through July 23 by scanning the code in-store or visiting DewWingmanWeekend.com for a chance to win one of three epic getaway weekends in Clearwater Beach, Florida, Las Vegas, Nevada, and Bristol, Tennessee.
“Summer is about embarking on adventures with your favorite copilot and we’re here to give fans another reason to get together starting with MTN DEW and Hooters wings with their wingman,” said Chauncey Hamlett, VP and CMO of PepsiCo Beverages North America (South Division).
Why This Trend Is Growing
- Co-branded Promotions
- Opportunities to partner with complementary brands to offer unique promotions that drive customer engagement and loyalty.
- Themed Deals
- Creating themed deals or promotions centered around popular events or holidays can increase revenue and attract new customers.
- Sweepstakes Giveaways
- Utilizing giveaways and sweepstakes to promote brand awareness and incentivize customer participation.
Industries Being Reshaped
- Food and Beverage
- Food and beverage establishments can partner with adjacent brands to offer co-branded promotions, increasing their customer base and driving revenue.
- Hospitality and Travel
- The use of themed promotions and sweepstakes can attract customers to travel and hospitality businesses, increasing sales and brand awareness.
- Marketing and Advertising
- Utilizing promotional partnerships and sweepstakes can be an effective way for marketing and advertising companies to increase client engagement and loyalty.
