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Alcoholic Advent Calendars

This Wine Bottle Craft Makes a Very Merry Countdown to the Holidays

— November 30, 2015 — Lifestyle
While some may associate advent calendars with chocolate and childhood, this wine bottle craft puts a decidedly adult spin on the Christmas countdown. From the blog Sweet Life A La Carte, the DIY advent calendar uses green glass wine bottles with homemade labels to indicate the day in December.

You can approach this wine bottle craft in a few different ways. One is to have a very merry time by essentially consuming a bottle of wine a day (which is probably best attempted socially, but could also work as an extremely ambitious solo project). Another option is to use empty bottles and place a fun (but very small) treat inside for you to discover daily.
Trend Themes
1. Alcoholic Advent Calendars - The trend of creating alcoholic advent calendars provides an opportunity for liquor brands to capitalize on the holiday season and offer unique experiences to consumers.
2. DIY Crafts - The growing trend of DIY advent calendars opens up opportunities for craft suppliers and retailers to provide materials and inspiration for consumers looking to create personalized holiday countdowns.
3. Adult-oriented Holiday Traditions - The shift towards adult-oriented advent calendars signifies a market for businesses to develop innovative products and experiences catering to adults seeking festive celebrations.
Industry Implications
1. Liquor Brands - Liquor brands can seize the disruptive innovation opportunity by creating their own alcoholic advent calendars, offering a unique twist on traditional holiday products.
2. Craft Suppliers and Retailers - Craft suppliers and retailers can explore the demand for DIY advent calendars by providing a wide range of materials, kits, and inspiration for consumers to craft their personalized countdowns.
3. Event Planners and Experience Providers - Event planners and experience providers can create adult-oriented holiday events and activities centered around advent calendars, tapping into the demand for unique and immersive festive celebrations.
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