Princely Paper Dolls

William and Kate Dress-Up Dolly Book Lets You Clothe the Royal Couple

Prince William and Kate Middleton may have announced their engagement on Twitter and sent out faxed save-the-dates, but the William and Kate Dress-Up Dolly book brings the regal event back to nostalgic traditions.

This playful publication reminds many of what fun such simple activities once were, and the paperback itself serves to increase the growing paraphernalia surrounding the royal wedding in April. The William and Kate Dress-Up Dolly book places the two lovebirds at polo matches, garden parties and finally their marriage ceremony, allowing the reader to dress them for each occasion.

Nostalgia-based Publications
Opportunity to create playful publications that remind readers of past simple activities.
Paraphernalia Collecting
Opportunity to develop products that cater to the growing trend of collecting items related to popular events.
Activity-based Books
Opportunity to create interactive books that allow readers to engage in activities such as dressing up characters.

Where This Applies

Publishing
Opportunity to create more nostalgia-based and interactive publications.
Event Merchandising
Opportunity to create paraphernalia for popular events and increase revenue.
Toy Manufacturing
Opportunity to create activity-based books and products that cater to the current trend of interactive play.
SCORE
4.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 24%
Activity 100%
Freshness 8%

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