The WILLER Automatic Watch is Inspired by Racing Wristwatches

 - Oct 11, 2018
References: kickstarter & geeky-gadgets
The WILLER automatic watch is a stylish timepiece that draws inspiration from classic racer wristwatches to offer discerning consumers a way to wear their automobile prowess on their arm.

The timepiece features a face that looks like an instrument you would find on the dashboard of a classic race car with a modern flair that speaks to the golden age of racing when drivers relied on their accessories for help with driving. The watch is finished off with a demure strap that accents the main unit perfectly, while also looking distinctly familiar to classic racing accessories.

The WILLER automatic watch speaks to consumer demand for retro-inspired fashion products and the desire to infuse a sense of old-fashioned adventure into their lifestyle.