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Dreamy Picnic Lookbooks

The Wildfox Summer 2014 Catalog Embraces a Traditional Summer Activity

— May 8, 2014 — Fashion
The Wildfox Summer 2014 lookbook is utterly dreamy. It embraces a traditional summer activity, picnicking, and takes it to the next level with feminine fashion and an equally stylish spread of food. Titled 'Royal Romance,' it is "a dreamy celebration of love, happiness and other complications." The whimsical images are embellished with charming quotes from the likes of Robert Frost, Emily Dickinson and Charlotte Gray.

Shot by Mark Hunter of Bernstein & Andriulli, the Wildfox Summer 2014 lookbook stars models Queeny Van der Zande, Camilla Christensen and Dacoda, who plays their little sister. Hunter reveals, “I’m usually told, ‘Here’s an idea of what we’d like to get,’ and I’m left to interpret it. I always pay attention to both the clothes and the energy to give the viewer the best experience possible, and the shoots are so over-the-top, fun, and girly that…it makes me want to be a girl, too.”
Trend Themes
1. Picnic-inspired Fashion - The Wildfox Summer 2014 lookbook showcases a trend of incorporating picnic themes into fashion, providing an opportunity for creative collaborations between companies in the fashion and food industries.
2. Whimsical Accessories - The Wildfox Summer 2014 lookbook highlights a trend of accessorizing with playful, romantic items, creating opportunities for startups in the fashion and novelty accessories industries.
3. Use of Quotes in Marketing Materials - The Wildfox Summer 2014 lookbook features quotes from famous poets and authors and may spark a trend of incorporating quotes into marketing and branding strategies, especially in the fashion industry.
Industry Implications
1. Fashion - The Wildfox Summer 2014 lookbook provides opportunities for the fashion industry to collaborate with the food and accessories industries for unique, picnic-inspired collections.
2. Food - The Wildfox Summer 2014 lookbook showcases food as an integral part of the overall picnic theme and may inspire restaurants and caterers to create similar themed food experiences.
3. Accessories - The whimsical accessories featured in the Wildfox Summer 2014 lookbook may create opportunities for startups in the novelty accessories industry to explore similar romantic, playful themes.
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