Portland-based brand Wildfang's latest lookbook is a youthful revival of the punk rock scene.
The brand's website reads, "Wildfang is not a brand. We are a band. More specifically, we are a band of thieves. Modern-day, female Robin Hoods, raiding men's closets and manically dispensing blazers, cardigans and wingtips as we roam from town to town in these stolen styles of ours."
The brand's (or should I say, band's) 'Wolf Pack' collection sticks to its staunch tomboy ethos. The lookbook features models Hannah, Manna and Chloe, frolicking around a London Suburb. They might not necessarily be wreaking havoc, but they are definitely having fun. The lookbook was photographed by Hayley Louisa Brown and styled by Laura Walters.
What's Driving This Trend
- Youthful Punk Fashion
- Wildfang's 'Wolf Pack' Collection showcases a youthful revival of the punk rock fashion scene.
- Tomboy Ethos
- Wildfang's 'Wolf Pack' Collection stays true to its staunch, gender nonconforming tomboy ethos.
- Stolen Styles
- Wildfang's band of thieves raid men's closets and dispense stolen styles in their fashion collections.
Who This Affects Most
- Fashion and Apparel
- Wildfang's gender nonconforming, punk aesthetic has disruptive innovation potential in the fashion and apparel industry.
- Photography and Styling
- Hayley Louisa Brown's photography and Laura Walters' styling showcase a punk-inspired photography and styling trend.
- Female Empowerment
- Wildfang's punk-inspired fashion is a form of female empowerment and has innovative potential in industries championing gender equality.
