Sobering Meat Consumption Stats

The Educational Meat Atlas Examines Where Food Comes From

A series of graphs called the Meat Atlas shows you everything you probably don't want to know in regards to where food comes from. The colorful and sobering guide critically examines environmental sustainability when it comes to meat consumption.

Rather than being a scare strategy, the Meat Atlas is intended to be an educational tool. Factory farms have a wide reaching impact environmentally and economically, but there are meat production alternatives policymakers should consider. With stats like 60% of cows are inedible, the Meat Atlas offers food for thought when you think about where food comes from.

A grassroots environmental network called Friends of the Earth Europe compiled the disconcerting data highlighted in the Meat Atlas. The organization advocates for sustainable agriculture that supports family farms and reduces harmful eco effects on developing nations.

Alternative Meat Production
The Meat Atlas highlights the negative environmental and economic impact of factory farming, creating opportunities for alternative meat production methods.
Sustainable Agriculture
Friends of the Earth Europe's research presented in the Meat Atlas recommends sustainable agriculture as a way to reduce harmful environmental impact.
Consumer Education
The educational Meat Atlas provides valuable information to consumers on the negative impact of meat consumption, creating opportunities for consumer education.

Industries Being Reshaped

Food and Beverage
The food and beverage industry can explore alternative meat production methods and sustainable agriculture to reduce negative environmental impact highlighted by the Meat Atlas.
Health and Wellness
Health and wellness industry can leverage the educational value of the Meat Atlas to promote conscious eating and healthy food choices.
Environmental Advocacy
Environmental advocacy companies can leverage the Meat Atlas data to encourage sustainable agricultural policies and support family farms.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 21%
Activity 73%
Freshness 8%