Turn off your television sets and tune into Life's A Glitch TV's epic laugh-inducing 'When Cheese Fails' series, highlighting the blunders of unsportsmanlike StarCraft II players. Hosted by the devilishly hilarious duo of NovaWar and MaximusBlack, the pair guide gaming n00bs and veterans through a collection of replays where "cheesers" get their comeuppance for using dastardly tactics in the first place.
What's truly great about the 'When Cheese Fails' series is that you don't have to know much about the real-time strategy game to enjoy the commentary, as the Nova Scotian pair are at their funniest when they randomly drop pop culture references. Whether it's a dead-on impression of Michael Jackson singing Billie Jean or alluding to movies like Precious: Based on the Novel Push by Sapphire, the laughter the pair bring about is never-ending.
Implications - Consumers are turning towards Web-based comedy series because they touch on niche topics relevant to consumer interests, something mainstream media often neglects to appeal to broader audiences. Corporations may find it beneficial to target smaller consumer bases and cater to their needs rather than offering products and services that are suitable to everyone in the general public.