Geocoding Location Systems

What3Words Redefines Addresses and How We Use Maps

Countries have relied on the old system of addresses for hundreds of years but What3Words wants to change the way we think about location and addresses. Utilizing a geocoding location system, What3Words is already used by Mercedes-Benz, the United Nations and even a Domino’s Pizza franchise. The system essentially functions using unique three-word addresses garnered from the work the company has done in dividing the world into a three-meter by three-meter grid.

The ultimate goal of What3Words is to offer an easier way for communicating precise locations around the world. By dividing the world into this grid, the system then adds a unique three-word sequence to each and every square. These three words help to identify each square and the random assignment of words allows each location to be specifically unique.

Geocoding Location Systems
What3Words is redefining addresses by utilizing a geocoding location system, which has potential to disrupt the traditional address system.
Precise Location Communication
What3Words aims to offer an easier way for communicating precise locations, which may affect industries that depend on precise location information.
Grid-based Addressing
The use of a three-meter by three-meter grid as the basis for unique three-word addresses by What3Words may pave the way for other grid-based addressing systems.

Where This Applies

Logistics and Delivery
What3Words' geocoding location system can greatly enhance the efficiency of logistics and delivery services by optimizing routing and addressing errors.
Emergency Services
The precise location communication offered by What3Words can positively impact emergency services in locating individuals in a more rapid and accurate manner.
Travel and Tourism
What3Words' grid-based addressing system has the potential to revolutionize location-based services within the travel and tourism industry.
SCORE
2.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 44%
Freshness 8%

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