WeSC launched its second London location last week. The WeSC Covent Garden boutique is a concept store that blends both street mentality and a luxury ethos.
When asked how WeSC maintains its credibility through its branding methods, U.K. Sales Manager Dave Colwill said, "We take a lot of pride in our work. All of the construction of everything we do, be it a set of headphones or a cotton poplin shirt or a nice selvedge denim, is great quality and the store reflects that." The launch of the WeSC Covent Garden store certainly proves that whatever WeSC is doing, it's working.