WeSC launched its second London location last week. The WeSC Covent Garden boutique is a concept store that blends both street mentality and a luxury ethos.
When asked how WeSC maintains its credibility through its branding methods, U.K. Sales Manager Dave Colwill said, "We take a lot of pride in our work. All of the construction of everything we do, be it a set of headphones or a cotton poplin shirt or a nice selvedge denim, is great quality and the store reflects that." The launch of the WeSC Covent Garden store certainly proves that whatever WeSC is doing, it's working.
Luxury Streetwear Concept Stores
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