The 'Welcome' Brass Knuckles by Vladislav Novikov-Barkovsky may resemble a friendly city neighborhood, but I would not take that as an invitation to the block party.
Seriously, always try to avoid the person with brass knuckles. I don't care if they are called 'Welcome' or 'Fuzzy Fist Friends,' KEEP WALKING PAST THE GUY WITH BRASS KNUCKLES. Check out more kick ass brass knuckles on Trend Hunter below.
Implications - Youth consumers have a strong penchant for ironic humor. This group uses history as fodder for appropriation. Companies looking to foster a deeper engagement with these consumers should dig deep into recent history and popular culture to find elements that can be re-contextualized with humor.
City Block Brass Knuckles
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