The Switzerland ad agency that came up with the latest advertising scheme for weight loss giant Weight Watchers, should be declared geniuses.
The new Weight Watchers advertisement features a woman with a few extra pounds surrounded by slips of paper that feature the contact information for weight watchers on it, and as more slips of paper are pulled off of the woman, the skinnier she becomes.
Implications - Consumers are no longer bought by advertisements that do not emotionally engage an individual. In contemporary society, buyers are looking for a more interactive interface when it comes to promoting a product. Companies should consider how their products as well as advertisements allow for this interaction in order to gain prestige over leading competitors.
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