While some clothing companies are focusing on comfort and activewear denim, iconic brand Levi's is now offering pants dubbed 'wedgie jeans.' With celebrity support from none other than Kylie Jenner, the cheeky collection is designed not necessarily to get stuck up one's bottom, but to stay in place and emphasize a nice-looking behind.
The Wedgie Fit Jeans are have a vintage look and come in three different styles: white Vintage Chalk, medium rinse Coyote Desert and distressed Foothills. Essentially rear end-accentuating mom jeans, the wedgie jeans give added stretch and are designed to "lift and hold your cheeks slightly apart." This avoids the issue of the denim weirdly stretching out in the bum area as you wear it.
Image Credit: Instagram @kyliejenner
What's Driving This Trend
- Rear-end Enhancing Jeans
- An opportunity for clothing companies to capitalize on the trend of accentuating a nice-looking behind.
- Vintage-inspired Denim
- Designers can explore the opportunity to incorporate retro style elements to modern denim offerings.
- Celebrity-endorsed Clothing
- A marketing opportunity for designers to engage with social media influencers and capitalize on their audience reach.
Who This Affects Most
- Fashion Industry
- Clothing companies can capitalize on the trend of creating comfort-driven denim offerings for everyday wear.
- Social Media Industry
- A potential partnership opportunity for social media platforms and clothing brands to engage with audiences and influence fashion trends.
- Marketing and Advertising Industry
- A chance for marketing and advertising companies to work with clothing brands to market products and leverage celebrity endorsements.
