While some clothing companies are focusing on comfort and activewear denim, iconic brand Levi's is now offering pants dubbed 'wedgie jeans.' With celebrity support from none other than Kylie Jenner, the cheeky collection is designed not necessarily to get stuck up one's bottom, but to stay in place and emphasize a nice-looking behind.
The Wedgie Fit Jeans are have a vintage look and come in three different styles: white Vintage Chalk, medium rinse Coyote Desert and distressed Foothills. Essentially rear end-accentuating mom jeans, the wedgie jeans give added stretch and are designed to "lift and hold your cheeks slightly apart." This avoids the issue of the denim weirdly stretching out in the bum area as you wear it.
Image Credit: Instagram @kyliejenner