WeddingWire created new features, including digital planning tools and remote support, for the WeddingWire app. the new features include WeddingWire 360° Virtual Venue Tours, where users can digitally view an event space, WeddingWire Rescheduler, where customers can easily reach out to a planning team to reschedule, and WeddingWire Vendor Concierge, which provides the ability to optimize their options.
Jeffra Trumpower, the Senior Creative Director for WeddingWire, stated that the new tools provide couples the resources to effectively plan a wedding all while remaining at home. As many people decide to postpone weddings, wedding planning tools will experience an increase in demand during 2021. WeddingWire is also increasing its emphasis on health and safety, with customized masks, hand sanitizing stations, and more.
Image Credit: WeddingWire
What's Driving This Trend
- Digital Wedding Planning
- The rise of digital wedding planning tools and remote support.
- Virtual Venue Tours
- The emergence of WeddingWire 360° Virtual Venue Tours as a necessity for remote wedding planning.
- Vendor Optimization Tools
- The growth of WeddingWire Vendor Concierge and other tools to help couples optimize their wedding vendors and services.
Who This Affects Most
- Wedding Planning and Coordination
- Opportunity for wedding planning and coordination businesses to embrace digitalization and remote support tools.
- Virtual Event Services
- Opportunity for companies specializing in virtual wedding services and tours to emerge and grow.
- Health and Safety Services
- Opportunity for businesses specializing in health and safety services for weddings, such as customized masks and sanitizing stations, to expand services and offerings.
