BHLDN, Anthropologie's wedding brand, is celebrating its 10th anniversary by rolling out The Decade Collection, a limited-edition wedding dress capsule that revives 10 gowns from the brand's archives. The 10 hand-picked styles offer a look back upon some previously released favorites, such as styles from Catherine Deane, Needle & Thread and Anna Sui, as well as BHLDN's own gowns. For the first time, several gowns will be offered in Plus sizes, accommodating a wide range of brides-to-be from size zero to 26.
To support brides experiencing difficulties and delays during a difficult time, the brand is giving away an ultimate wedding prize package that includes $1,000 in credit to shop Anthropologie Registry, a BHLDN gown and much more.
What's Driving This Trend
- Wedding Dress Revivals
- Opportunities for wedding brands to revive classic styles and create limited-edition dress capsules, while accommodating a wider range of sizes.
- Plus-size Bridal Offerings
- Opportunities for bridal brands to expand their size offerings and cater to a more inclusive range of brides-to-be.
- Ultimate Wedding Prize Packages
- Opportunities for wedding brands to create unique wedding prize packages that offer comprehensive support for brides-to-be.
Who This Affects Most
- Wedding Fashion
- Developments in bridal fashion that celebrate past designs while addressing the needs of modern brides-to-be.
- Plus-size Fashion
- Innovations in plus-size fashion that accommodate a wider range of body types and promote inclusivity in the fashion industry.
- Wedding Services
- Opportunities for companies to offer comprehensive wedding packages that go beyond just wedding dresses, catering to brides-to-be looking for full wedding support.
