Keeping track of website analytics is a great way to help ensure a brand is on track, but Jaco aims to help take things a step further. Aside from recording analytics, Jaco actually records the user experience and relays the experience back to the website administrator and/or brand. This allows businesses to know exactly how users are interacting with their website, how they navigate through and the kinds of changes that might need to take place.
Website analytics are notorious for providing insurmountable levels of data that can be difficult to action on. Jaco helps to streamline the experience and provide information on a brand's customers unlike anything that has been seen before. It allows a brand to virtually follow along with their customer to see how they might fine-tune the experience to be even better rather than relying on guesswork or gut instinct.