The etiquette of web posting and social media sharing can be a tricky minefield to navigate.
When you're running a brand through social media, it's necessary to walk a tight rope between posting enough to maintain momentum to your name and your brand, without spamming the very users you're trying to attract. To help people out with this web posting conundrum, the tech experts at eMerge Interactive have put together 'To Post or Not to Post,' a helpful infographic related to that very subject. According to eMerge's research up to 73 per cent of social media users will 'unlike' or unfollow a brand that posts too often. 54 percent will unsubscribe from email listings for the very same reason.
Remember, web posting is a fine art, and when it's done right, it can be essential for putting a brand on the map. Conversely, it can be the final nail in a brand's coffin when handled irresponsibly.
Key Themes Behind This Trend
- Web Posting Etiquette
- Brands need to consider web posting etiquette to maintain user engagement without becoming spammy.
- Social Media Frequency
- Social media users are more likely to unfollow brands that post too often, highlighting the importance of post frequency.
- Marketing Infographics
- Marketers can use infographics to educate users on best practices for web posting and social media sharing.
Where This Applies
- Social Media Management
- Social media management companies can use the eMerge infographic to educate clients on the importance of web posting etiquette.
- Online Marketing
- Online marketing firms can provide educational resources on proper social media frequency to help brands increase engagement.
- Graphic Design
- Graphic designers can create custom infographics for brands to showcase their posting strategies and promote engagement.
