Website developers and publishers need to be able to interpret large amounts of data related to traffic in order to optimize views and engagement, which is where a high-tech web analytics app like Parse.ly comes into play.
The Parse.ly app, which works in conjunction with the service's desktop platform, allows users to identify and isolate the best performing sites on specific websites or from a large network of websites. This web analytics app also allows for superior data visualization by allowing users to view graphs in real-time. The app also lets users access data pertaining to social media engagement such as shares, referrals and engagement time.
Parse.ly is a great tool for online businesses and website operators looking to better understand their audience, optimize their content and create best practices guidelines based on insights drawn from data analysis.