The iconic Air Jordan 7 sneaker model gets a new design update done by Beth Gibb's Bephies Beauty Supply with the new launch of the We vs. I palette to join its roster. The shoes retain the original look in terms of the silhouette and the update is spotlighted by the construction.
It has a mesh boot at the base that can be tightened by a toggle lace system over the ankle sections of the shoe. The heels have a heel counter infused that is done in the same shape as the brand's Air Huarache sneaker model. Additional details include the small Swooshes that are embroidered onto the forefoot along with BBS emblems around the toe tips as a nod to Bephie's Beauty Supply.
Image Credit: UNION
Key Themes Behind This Trend
- Mesh Sneaker Design
- With the integration of mesh design and toggle lace system, there is an opportunity for innovative shoe companies to redesign classic sneakers.
- Brand Collaboration Sneakers
- The collaboration between Bephies Beauty Supply and Air Jordan 7 highlights a trend towards unique branded sneaker designs, opening opportunities for similar collaborations between other brands.
- Incorporating Heel Counter
- Incorporating a heel counter as seen in the Air Huarache sneaker presents potential for innovative shoe features and design in production of sneakers.
Where This Applies
- Footwear
- The trend towards redesigning and incorporating new features in classic sneaker models presents a potential market opportunity for shoe companies.
- Fashion Retail
- Unique branded sneaker designs from fashion retailers in collaboration with shoe brands may resonate with consumers looking for exclusive products.
- Sportswear
- Incorporating a heel counter seen in the Air Huarache sneaker presents an opportunity for innovative athletic sneakers among sportswear brands.
