The Wayfarer Pillowcase Set is for Sleepy Four-Eyes

 - Dec 18, 2010   Updated: Jun 23 2011
References: shop.bknyclothing & coolmaterial
The Wayfarer Pillowcase Set by BKNY Clothing pays tribute to the ultra-trendy spectacles worn by nerds and hipsters alike. Bands such as Vampire Weekend rock Wayfarers with pride, making them symbolic with this generation's youth culture of cool kids.

BKNY Clothing capitalizes on this with the Wayfarer Pillowcase Set, which would make an awesome holiday gift for your hipster friends. Check it out in the featured gallery.

Implications - Youth consumers have a strong penchant for cheeky clothing and designs. This affinity reflects their desire to live a different lifestyle than that of their parents. When companies create and pitch products to this group of consumers, it is imperative that they take this mindset into account to develop a lasting relationship.