Mizuno works in collaboration with Highsnobiety on a new iteration of the iconic Wave Rider 10 sneaker model for the season. It is set to officially launch on December 2nd and retains most of the technical silhouette.
Lead Product Designer of the silhouette Tuan Le states that "This Wave technology was the opposite of what Nike Air was, Nike Air was a big air bag that cushioned the impact of running but the Wave Plate stretches out upon impact and propels the runner forward as it returns to its regular waved shape.” It is inspired by the sportswear world with the expertise that is drawn from high-speed running shoes fused with the comfort of lifestyle sneakers.
Image Credit: Highsnobiety
What's Driving This Trend
- Sport-inspired Sneaker Designs
- There is a growing trend towards sneakers that take inspiration from the world of sport, but also prioritize comfort for everyday wear.
- Collaborative Sneaker Design
- Collaborations between sneaker brands and other industries or individuals are becoming increasingly popular, allowing for unique designs and innovation opportunities.
- Innovative Sole Technology
- Advancements in sole technology, such as Mizuno's Wave Plate, are becoming an increasingly important aspect of sneaker design and can provide runners with a competitive edge.
Who This Affects Most
- Sports Apparel and Footwear
- The sports apparel and footwear industry can capitalize on the trend towards sport-inspired sneakers and innovative sole technology to create new and exciting products.
- Fashion Design and Streetwear
- The fashion and streetwear industry can work with sneaker brands on collaborative designs that blend style with function, tapping into the growing demand for unique and limited-edition products.
- Athletic Performance Technology
- Companies specializing in athletic performance technology can partner with sneaker brands to develop and market advanced sole technology, providing runners with a competitive edge and creating a new revenue stream.
