All-Terrain Cushioned Sneakers

Footpatrol Debuts the 'Wave Rider 10' In Collaboration with Mizuno

Footpatrol is launching a new ‘Wave Rider 10’ for its 20th-anniversary celebrations, sharing a collaborative silhouette with Japanese footwear label Mizuno. The sneaker arrives in a ‘Rust’ colorway made up of ‘Driftwood Brown,’ ‘Berry Conserve,’ and ‘Green Milieu’ shades, inspired by the stages of natural erosion.

The ‘Wave Rider 10’ is suitable for outdoor and all-terrain activities, including water, ice, salt, or other natural elements. The durable sneaker features Wave Technology, a plastic plate with integrated cushioning and energy returners, and Footpatrol and Mizuno branding on the heel. The ‘Wave Rider 10’ will be packaged in a special shoebox for safekeeping.

The Footpatrol x Mizuno ‘Wave Rider 10’ in ‘Rust’ launches on the Footpatrol Launches App and retail locations on Jul 21, 2022.

Image Credit: Footpatrol

All-terrain Sneakers
There are opportunities for developing innovative, durable sneakers suitable for outdoor and all-terrain activities.
Wave Technology
Integrating a plastic plate with cushioning and energy returners can revolutionize the way sneakers are designed and manufactured.
Collaborative Design
Collaborative partnerships between footwear labels can bring fresh and unique designs to the market that cater to different tastes and trends.

Sectors Adopting This

Footwear
The footwear industry can benefit from ideas and designs that focus on creating all-terrain and durable sneakers.
Sportswear
Innovative trends in sportswear can provide inspiration and specialized materials for developing sneakers suitable for different outdoor activities.
Technology
Incorporating new technologies in cushioning and energy returners into sneakers can disrupt the market with improved comfort and performance.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 39%
Activity 21%
Freshness 13%