Cordless Water Flossers

WATERPIK ION Provides the Ultimate Unplugged Experience

The new WATERPIK ION water flosser delivers all the functionality of a full-size countertop product yet with the benefit of a convenient cordless design. The cordless water flosser offers 90 seconds of continuous flossing time, no need for refills, powerful water pressure, a generous reservoir and the capacity to go unplugged for up to four weeks.

The unit is powered by a rechargeable lithium-ion battery so that bathroom countertops can be kept free from clutter and extraneous cords. Notably, the all-new WATERPIK ION water flosser is 30% smaller than traditional WATERPIK plug-in models, which makes it particularly appealing for those with limited space.

The cordless water flosser has 10 pressure settings and it comes with flossing tips so that users can choose the right level of support for their teeth and gums.

Cordless Oral Hygiene Devices
The trend of cordless oral hygiene devices is disrupting the traditional countertop models by offering convenience and compact design.
Rechargeable Battery Technology
The rise of rechargeable battery technology, as seen in the WATERPIK ION, is creating opportunities for consumer products to go unplugged and be more eco-friendly.
Personalized Dental Care
The customization options in cordless water flossers, such as pressure settings and flossing tips, are creating a trend towards personalized dental care products.

Industries Being Reshaped

Oral Hygiene
The oral hygiene industry has the opportunity to innovate with cordless technologies and personalized features to meet changing consumer needs.
Consumer Electronics
The consumer electronics industry can capitalize on rechargeable battery technology to offer more eco-friendly and convenient devices.
Health and Wellness
The trend of personalized dental care products is creating an opportunity for the health and wellness industry to offer customized solutions for oral hygiene.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 59%
Freshness 10%

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