The 'Waterman Apex' Aims to Raise Awareness About Ocean Conservation
Bremont has partnered with Laird Hamilton to design a ‘Waterman Apex’ dive watch. The watch features a uni-directional GMT bezel, modified caliber 11 ½” BE-92-AV automatic movement within an anti-shock mount, and a 42-hour battery life. The watch was designed to raise awareness surrounding ocean conservation and protecting sea life and is referenced on the model through a pattern of ocean waves and a shark fin on the rotor.
Interested consumers can visit the Bremont website to learn more about the ‘Waterman Apex,’ which has a base price of $5,095 USD. All proceeds from the watch will be donated to the Bimini Biological Field Station Foundation, a registered non-profit organization dedicated to shark research and providing eco-tourism trips.
Image Credit: Bremont
Interested consumers can visit the Bremont website to learn more about the ‘Waterman Apex,’ which has a base price of $5,095 USD. All proceeds from the watch will be donated to the Bimini Biological Field Station Foundation, a registered non-profit organization dedicated to shark research and providing eco-tourism trips.
Image Credit: Bremont
Trend Themes
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Ocean Preservation Awareness — Companies can capitalize on raising awareness for ocean conservation through innovative products and initiatives that promote eco sustainable practices.
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Sustainable Luxury Watches — The move towards sustainable and eco-friendly products creates a new avenue for companies producing premium luxury goods to incorporate eco-friendly materials and social causes, expanding their target market and creating new revenue streams.
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Collaborations with Environmentalists — Businesses can create disruptive innovations through collaborating with environmentalists to design eco-friendly products that raise awareness and donate proceeds to environmental conservation organizations.
Industry Implications
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Watch Industry — The watch industry can incorporate ocean conservation awareness into their brand story and design sustainable products that attract environmentally-aware consumers.
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Non-profit Organizations — Non-profit organizations, particularly those focused on conservation efforts, can create partnerships with product manufacturers and donate proceeds from limited edition products to their cause.
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Tourism Industry — Tourism companies can market eco-tourism trips as a way for conscientious consumers to experience unique travel experiences while supporting efforts to raise awareness and financially support conservation efforts.
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