Bremont has partnered with Laird Hamilton to design a ‘Waterman Apex’ dive watch. The watch features a uni-directional GMT bezel, modified caliber 11 ½” BE-92-AV automatic movement within an anti-shock mount, and a 42-hour battery life. The watch was designed to raise awareness surrounding ocean conservation and protecting sea life and is referenced on the model through a pattern of ocean waves and a shark fin on the rotor.
Interested consumers can visit the Bremont website to learn more about the ‘Waterman Apex,’ which has a base price of $5,095 USD. All proceeds from the watch will be donated to the Bimini Biological Field Station Foundation, a registered non-profit organization dedicated to shark research and providing eco-tourism trips.
Image Credit: Bremont
What Makes This Trend Stand Out
- Ocean Preservation Awareness
- Companies can capitalize on raising awareness for ocean conservation through innovative products and initiatives that promote eco sustainable practices.
- Sustainable Luxury Watches
- The move towards sustainable and eco-friendly products creates a new avenue for companies producing premium luxury goods to incorporate eco-friendly materials and social causes, expanding their target market and creating new revenue streams.
- Collaborations with Environmentalists
- Businesses can create disruptive innovations through collaborating with environmentalists to design eco-friendly products that raise awareness and donate proceeds to environmental conservation organizations.
Sectors Adopting This
- Watch Industry
- The watch industry can incorporate ocean conservation awareness into their brand story and design sustainable products that attract environmentally-aware consumers.
- Non-profit Organizations
- Non-profit organizations, particularly those focused on conservation efforts, can create partnerships with product manufacturers and donate proceeds from limited edition products to their cause.
- Tourism Industry
- Tourism companies can market eco-tourism trips as a way for conscientious consumers to experience unique travel experiences while supporting efforts to raise awareness and financially support conservation efforts.
