Timex has collaborated with the Danish company Wood Wood in order to create a Waterbury watch. The watch will be released on both the Wood Wood and Timex website on September 26th, it will also be released to certain retail locations around the world on October 7th.
The Waterbury watch has a minimalist theme as well as black numbering and Wood Wood branding on the face of the watch. When the watch is in the dark the phrase "Get Lost" is presented on the face of the watch, which comes from the Wood Wood Fall 2019 collection. The phrase has a dual meaning, one of which refers to losing track of time and the other is losing oneself in nature.
Image Credit: Wood Wood/ Timex