The Guru tap was so named because it comes from the Hindu word which means master. The Italian designer, Ernesto Messineo, is based in Milan and has high hopes that his tap design will become the leader for a whole new generation of faucets.
Tthere is its water reduction feature which will save water and yet still deliver enough water for use. It also has an unusual way of directing the water flow as shown in the diagram. The water is first directed up and then down. The top of the tap is made from a tinted but clear material which will allow the user to see the roundabout way of water flow.