A collection of washable vinyl figurines is the result of a collaborative effort between Kidrobot and Crayola. Kidrobot is a brand that's known for its collectible designer toys, which feature disproportionate cartoon appearances -- a style that's also implemented in the Crayola series.
A number of different variations for the washable vinyl toys are offered, including a rabbit, a monkey and a cat. The figurines are all-white and each package has all the markers needed for children to decorate the canvas to their liking.
Once they've finished, the toys can be wiped down and covered in the colors again. The products also come along with a mini coloring book. The 'MUNNY' model is available is four- and seven-inch sizes, whereas the 'TRIKKY' is four inches and the 'Labbit' is five inches tall.
What Makes This Trend Stand Out
- Customizable Vinyl Toys
- Disruptive innovation opportunity: Develop a platform or app that allows customers to design and order their own customized vinyl toys.
- Collaborative Toy Design
- Disruptive innovation opportunity: Partner with other popular toy brands to create collaborative toy design collections, combining different fan bases and expanding market reach.
- Washable and Reusable Toys
- Disruptive innovation opportunity: Create a line of sustainable and eco-friendly washable toys that can be reused multiple times, reducing waste and promoting a more environmentally conscious playtime experience.
Sectors Adopting This
- Toy Manufacturing
- Disruptive innovation opportunity: Incorporate smart technologies, such as augmented reality or voice control, into traditional toy manufacturing processes to create interactive and immersive play experiences.
- Art Supplies
- Disruptive innovation opportunity: Develop a line of innovative art supplies specifically designed for customizing vinyl toys, such as specialized markers or paints that adhere well to vinyl surfaces.
- Children's Entertainment
- Disruptive innovation opportunity: Create a subscription-based service that delivers new DIY toy kits and creative projects to children every month, providing an ongoing source of entertainment and learning.
