Automatic Milk Steamers

The Wally Milk Steamer by La Marzocco Connects to Any Espresso Machine

La Marzocco launched the Wally Milk steamer. The steamer enters the exciting world of coffee technology with its high-quality steaming abilities. The coffee bar product is compatible with all of La Marzocco's and Modbar espresso machines and other commercial machines.

The steamer requires minimal training and is programmable with up to 20 presets. This allows users to move effortlessly between milk styles and varieties, including non-dairy kinds of milk. Users can set the machine with precise temperatures and their desired levels of aeration. Additionally, Wally includes a digital display with easy-to-use features. It is equipped with a Pro Touch Steam Wand with an exclusive Vortex steam tip.

The Wally Milk launch rolled out in conjunction with its own Instagram and an official Wally website.

Image Credit: La Marzocca

Smart Milk Steamers
Opportunity for coffee technology companies to develop and market smart milk steamers that can be programmable and compatible with multiple espresso machines including non-dairy milk variations.
Programmable Coffee Bar Products
Market opportunity for developers to create programmable coffee bar products that can be easily used in commercial settings and require minimal training.
Innovative Steam Wand Technology
Opportunity for coffee technology manufacturers to develop unique steam wand technology, such as La Marzocco's Pro Touch Steam Wand with an exclusive Vortex steam tip that increases the speed and efficiency of milk foam production.

Sectors Adopting This

Coffee Technology
The coffee technology industry can create and manufacture smart milk steamers like La Marzocco's Wally Milk Steamer that are programmable and compatible with multiple espresso machines.
Commercial Kitchen Equipment
Companies in the commercial kitchen equipment industry can market programmable coffee bar products that can be used easily in settings with minimal training requirements like Wally Milk Steamer.
Dairy Alternatives
Dairy alternatives companies can take advantage of programmable milk steamers that can be used with non-dairy milk varieties and introduce their products to coffee shops and cafés that require such machinery.
SCORE
4.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 49%
Activity 60%
Freshness 11%