The October 2009 issue of Wallpaper* magazine features an innovative peelable cover shot by famed fashion designer and photographer Karl Lagerfeld.
Karl Lagerfeld shot his current muse, the young Baptiste Giabiconi, for the cover and for a 27-page feature inside the magazine that was shot in paris, Rome and other European cities.
The cover shows Baptiste dressed in Dior Homme; however, the upper layer can be peeled off to reveal him undressed.
Implications - This is definitely an edgy and risque marketing method that is guaranteed to get noticed by fashionistas worldwide. Interactive magazine covers are not so common in the marketplace, and this one is definitely sizzlin' hot.
Undressing Magazine Covers
More Stats +/-
Innovative Magazine Covers
9-Model Magazine Covers
Bright Multiple Swimsuit Covers
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.