Thick Sole Moccassin Shoes

Clarks Originals Introduces the Brand New Wallabee Cup Shoe

Clarks Originals introduces the brand new Wallabee Cup shoe in three tonal iterations to kick off the new year. The British footwear brand continues strong this year and takes the iconic Wallabee into new angles. The colorways include the options of black nubuck, blue, or maple.

It retains the classic moccasin structure as the base foundation of the shoe and the hang tag. The crepe sole boasts new updates and have a heavy crepe wrap around it for a dramatic touch. It also has webbed detailing that surrounds the heel area for a distinct look. All of the tonal options are complete with the small set of laces in its respective tones with slight contrast at the hang tags.

Image Credit: Clarks Originals

Heavy Crepe Soles
Opportunity for shoe brands to innovate by exploring new ways to update classic designs and add on heavy crepe soles for a dramatic touch.
Tonal Iterations
Opportunity for fashion brands to experiment with tonal iterations for a uniformed look.
Webbed Detailing
Opportunity for shoe brands to innovate by adding webbed detailing around the heel area that provides a distinct look.

Industries Being Reshaped

Fashion
The fashion industry can explore new ways to add heavy crepe soles or webbed detailing to shoes to create a more distinctive and dramatic look.
Footwear
The footwear industry can experiment with tonal iterations to offer a uniformed look and provide more options for consumers.
E-commerce
Online retailers can take advantage of the popularity of classic designs like the Moccasin and introduce newer, updated designs to attract more consumers.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 50%
Freshness 10%

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